EU Digital Markets Act
Imposes ex-ante conduct rules on designated gatekeeper platforms, including fairness and transparency duties over ranking and self-preferencing. These constraints bite directly on AI-driven recommendation.
Key dates
- Sep 6, 2023First gatekeepers designated
- Mar 7, 2024Gatekeeper obligations became enforceable
Risk areas addressed
Who it applies to
Designated gatekeeper platforms operating core platform services in the EU, including their AI-driven ranking and recommendation systems.
Penalties & enforcement
Up to 10% of global annual turnover, rising to 20% for repeat infringement.
Enforced by: European Commission (DG COMP & DG CNECT)
EU DMA is enforced by European Commission (DG COMP & DG CNECT). Its obligations are already live, so a gap is a present exposure rather than a future one. In practice that means knowing which of your AI systems fall in scope in technology and digital platforms, holding assessments that speak to competition & market power, transparency and data governance, and being able to produce that evidence on request, including for systems built outside the jurisdiction.