Utah Artificial Intelligence Policy Act
Requires businesses to disclose generative-AI use to consumers on request (and proactively in regulated professions), and creates a state Office of AI Policy with a regulatory 'learning lab'.
Overview
Requires businesses to disclose generative-AI use to consumers on request (and proactively in regulated professions), and creates a state Office of AI Policy with a regulatory 'learning lab'.
Key dates
- Mar 13, 2024Signed into law
- May 1, 2024In force
Risk areas addressed
Who it applies to
Businesses using generative AI to interact with consumers in Utah; stricter disclosure for regulated occupations.
Penalties & enforcement
Administrative fines up to $2,500 per violation plus enforcement actions.
Enforced by: Utah Division of Consumer Protection & Office of Artificial Intelligence Policy
Whatever your exposure to Utah SB 149, the practical work is the same: inventory the AI systems in scope, map them to concrete obligations, and keep the evidence to show it. A structured AI governance programme — risk assessments, documentation and continuous monitoring — turns a moving regulatory target into a repeatable process.