Utah Artificial Intelligence Policy Act
Requires businesses to disclose generative-AI use to consumers on request (and proactively in regulated professions), and creates a state Office of AI Policy with a regulatory 'learning lab'.
Key dates
- Mar 13, 2024Signed into law
- May 1, 2024In force
Risk areas addressed
Who it applies to
Businesses using generative AI to interact with consumers in Utah; stricter disclosure for regulated occupations.
Penalties & enforcement
Administrative fines up to $2,500 per violation plus enforcement actions.
Enforced by: Utah Division of Consumer Protection & Office of Artificial Intelligence Policy
Utah SB 149 is enforced by Utah Division of Consumer Protection & Office of Artificial Intelligence Policy. Its obligations are already live, so a gap is a present exposure rather than a future one. In practice that means knowing which of your AI systems fall in scope across every sector you operate in, holding assessments that speak to transparency and consumer protection, and being able to produce that evidence on request.